Yesterday morning, the 17th Chinese rice wine festival, one of the wine culture series, "traditional Chinese medical science brewing"--Gu Yue Long Shan Culture Forum held in Sichuan Chengdu Jinjiang hotel.Activity attempted to actual efficacy of rice wine keeping, leveraging "wine village" rice wine market.
"Rice wine containing amino acids, particularly essential synthesis that he himself cannot only 8 amino acids such as lysine intake from food abundant, there is the succinate-dominated nearly 10 kinds of organic acids, vitamins, many, bi-directional capabilities with adjusting and increasing the nutrient nutrition. "The Sichuan provincial people's Hospital nutrition department head nutritionist Zeng Kaihong told Chengdu people, odd glass of yellow rice wine fine discretion, not drunk, modern slow food, slow, slow drinking health leisure life philosophy.
"Compared with the white wine, shaoxing rice wine is more of a culture of wine. "Member of Chinese Writers Association Honorary Chairman Zhu Zhenguo, Shaoxing city Writers Association as the hometown of yellow rice wine" ambassadors ", combined with the local customs in Chengdu, scientific explanation of Shaoxing yellow rice wine health effects, reasonable in life of Shaoxing yellow rice wine and drinking rice wine brewing technology, historical allusions to topics such as health care, held an interactive discussion, to Chengdu people a vivid yellow rice wine health lesson.
Municipal Government officials said, the current section of yellow rice wine is characterized by not only saw the visitors "come in", more emphasis on active "go out", to show a long history and profound cultural connotation of Shaoxing yellow rice wine and the efficacy of health consciousness, to move the larger market.
"I hear of Shaoxing yellow rice wine that is rich in amino acids, can protect the cardiovascular, appetite, as well as cosmetic anti-aging, we also try to buy some bottles of wine. "Recently, the Chengdu public Auntie Chan by bus to inadvertently see Gu Yue Long Shan Shaoxing wine advertising, health-keeping function of rice wine were very tempted by Auntie CHAN, came home she would give love to drink wine from the old man and the son of ideological work.
Recently, as is health-keeping function of yellow rice wine as Auntie CHAN moved to Chengdu people more and more. In addition to increased advertising investment, shaoxing rice wine is strike while, directly in Shaoxing's "Wine Festival" activities do the liquor-making hometown of Chengdu, challenging big brother status of liquor-making industry. Yesterday, the 17th China Shaoxing yellow rice wine festival plays one of the "traditional Chinese medical science - stuffed with Gu Yue Long Shan Culture Forum" held in Chengdu, Sichuan.
Rice wine have to rely on "health culture" breakthrough
Rice wine is one of the three ancient wines in the world, is from China-specific wine types, can be called unique, early in the three Kingdoms period are "OME cooking wine Heroes" is, among the wine is rice wine reflects its rich cultural tradition. Taste milder compared to the liquor of rice wine, nutrition rich, and a variety of body exercise effect.
It was regrettable that, due to limited bound by stereotypes and regional sales, as one of the unique treasure of Chinese rice wine, has been located in the Yangtze River Delta region, never achieving great breakthrough in sales and marketing area, tradition and hesitate in inheritance, protection and development.
"Rice wine competition in the market now is not only wine competition between enterprises, but fierce competition in the wine market as a whole. "" Gu Yue Long Shan "related official said that current rapid expansion such as beer, liquor, wine, occupied the lion's share of market, wine alone to keep the corner, just a small slice, which have caused internal friction of the wine industry as a whole and carve up the market by other wine class.
Shaoxing yellow rice wine what should we break out? The industry's recipe is: main health licensing, culture. In recent years, the consumption of wine out of the original narrow geographical, wines of a truly "fourth force", one of the reasons is the health consciousness of its unique features.
At yesterday's health-keeping culture forum, health effects of rice wine became the theme of the Forum, through in-depth interpretation of the experts, health health-keeping culture of rice wine, as well as introduction of Shaoxing yellow rice wine Sichuan, hoping to build habits of more consumers to drink wine.
From the change in consumer habits
In the context of the regional market is becoming saturated, fostering and developing the national market has always been a major subject of rice wine industry development. Gu Yue Long Shan, kuaiji mountain rice wine brand in the deep area markets at the same time, peripheral are actively open up markets, are committed to building a national brand of yellow rice wine.
However and other drinks with intensive advertisement or on price promotion mode, way of Shaoxing yellow rice wine market looks "refined" a lot. "We hope that through advocacy health function and cultural connotation of yellow rice wine in hand, and consumer attention and health care combined imperceptibly changing consumer habits, and then gradually dominate the market. "Gu Yue Long Shan Shaoxing wine related official said, although the slow, but steady, more solid and durable, so this section into the Chengdu activities of yellow rice wine, there was no major promotion, but held a forum on health, disseminate to the public health knowledge and promotion of Shaoxing yellow rice wine.
It is understood that after years of accumulation, the unique nutritional and healthy function of yellow rice wine have gradually been market and consumer awareness.
Gu Yue Long Shan, kuaiji mountain Shaoxing yellow rice wine has completed a nationwide sales network layout. In Chengdu, in almost all supermarkets, shopping malls are seen in the figure of Shaoxing yellow rice wine.
"Now to buy Sichuan consumers more and more of Shaoxing yellow rice wine, especially vintage sells better. "A vendor told a press conference, today's consumers are gradually changing of consumption concept, taking into account not only the taste, but will also take into account health and taste, which occupies a unique and incomparable advantages of Shaoxing yellow rice wine.
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